Lumios

Challenge

Lumios was a mental health startup launching a mobile platform during the early waves of COVID-19. The goal: deliver emotional support at scale. But early prototypes felt clinical and disconnected. My challenge was to create an app experience that felt safe, human, and relatable.

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Solution

I led creative direction across UX, content design, and overall brand identity. The goal was not to “fix” people—but to build trust with presence, tone, and space.

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Key decisions:

• Tone of voice: Empathetic, never prescriptive (“You’re not broken. You’re responding.”)
• Visual identity: Muted palettes, soft transitions, no loud calls to action
• UX flow: Micro-journaling, mood check-ins, and AI-generated prompts that respected user pace
• Daily content: Short, low-friction exercises designed for fragile attention spans during lockdown

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Impact

• Increased daily active use among beta testers
• Positive feedback from early adopters struggling with anxiety and burnout
• Supported partnership conversations with healthcare providers and therapy platforms

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“This doesn’t feel like an app telling me what to do. It feels like something that’s listening.”
— Adriana M.

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Role

Creative Director. I led design, brand, UX, and content architecture. Collaborated with engineers and behavioral health advisors to balance science and emotion.

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