People’s Republic of Lodz

Challenge

How do you expose the invisible architecture of disinformation?

With People’s Republic of Łódź, I set out to build a fictional media ecosystem so plausible it would force the viewer to question their own reality. The goal wasn’t to deceive—it was to awaken. In an age of hybrid warfare and narrative manipulation, I wanted to create a space where audiences could feel how belief is manufactured.

Solution

I constructed a fully immersive media narrative using:

• Real photography from Łódź
  
• Appropriated headlines and tabloid aesthetics
  
• Strategic copywriting modeled on propaganda linguistics

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The project presents a collapsing Poland where perception is weaponized, civil resistance becomes armed rebellion, and truth is indistinguishable from content. But beneath the fiction is a mirror—one aimed at our current world.

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Key elements:

• Tabloid mimicry: Designed using the visual language of Fakt, Poland’s top tabloid
  
• Plausible escalation: A story that unfolds like real-world geopolitics, not a movie plot
  
• Emotional resonance: Images curated to feel journalistic, familiar, and deeply human
  
• Pedagogical use: Now used in academic settings to teach post-truth media literacy
  

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 Impact

• Sparked critical conversations around perception, propaganda, and trust
• Adopted as a teaching tool for media students and strategists
• Used by creative directors and educators to analyze narrative systems in crisis communication
• Described by viewers as “hauntingly credible” and “a masterclass in narrative control”

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“You didn’t just tell a story. You made me feel what it’s like to not know what’s real.”
—University seminar participant

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Role

Creative Director, writer, photographer, and strategist. I designed every layer of the experience—from the emotional rhythm to the structural subtext. This project reflects how I think: across systems, across mediums, and always toward clarity in chaos.

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