Restream

Challenge

Restream allowed live broadcasting to 30+ platforms—but had little cultural mindshare and was viewed as a technical tool. It needed a story that elevated it from a functional service to a movement enabler—particularly in a saturated market competing with StreamYard, OBS, and Twitch-native solutions.

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Solution

I led creative direction across campaign design, product storytelling. The key shift was repositioning Restream not just as a tool for gamers or marketers—but as a stage for influence.

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The Strategic Idea

“A Swiss Army knife with a megaphone.”
That metaphor became the creative axis. We built a modular video-first campaign system designed to:

• Introduce Restream’s Pairs feature with immediate visual clarity
  
• Position the product as a platform for collaboration and truth
  
• Tie its utility to high-stakes cultural storytelling

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 Impact

• Improved engagement on product landing pages
• Increased conversion from ad clicks to signups
• Strengthened brand position as accessible, pro-grade streaming software

“Dima helped us step out of the ‘tech tool’ box and into something more emotional, more alive.”
— Marina Goushcha, Restream growth marketing lead

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Role

Freelance Creative Director. I worked with distributed design and internal growth teams to shape the brand’s voice and visuals across digital campaigns. Bridged motion, message, and performance strategy.

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